Yerba Hemp Co. is a cannabis company with its roots in Humboldt, California, a region renowned for its long-standing association with the cannabis industry. The company prides itself on offering a diverse family of cannabis products, catering to a variety of preferences and needs within the cannabis market.
Given the competitive nature of the cannabis industry and the evolving landscape surrounding cannabis, Yerba Hemp Co. reached out to the team at Moment to design their brand identity and evolve their retail packaging system.
We created a unique illustration system for the Yerba brand that drew inspiration from the farming community of Humbolt County, California. The library of images helped create a unique visual language that could be used across all retail touchpoints of the brand.
We created a unique illustration system for the Yerba brand that drew inspiration from the farming community of Humbolt County, California. The library of images helped create a unique visual language that could be used across all retail touchpoints of the brand.